Afnan Turathi Electric Eau De Parfum For Unisex(New Release 2025)
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Afnan · Turathi Electric · Eau De Parfum · Unisex · 90ml · 2025
Pear, grapefruit, and a heritage electrified.
Pear, mandarin orange, pink grapefruit and bergamot open into orange blossom, cedarwood and apple over a musk-vanilla-amber base — fresh, vibrant and a new expression of Arabic heritage.
About This Fragrance
Afnan Turathi Electric is the most modern and vibrant fragrance in the Turathi collection — a 2025 release that takes the heritage-inspired Turathi DNA and electrifies it with fresh, contemporary energy. Where Turathi Brown is warm and complex and Turathi Blue is clean and classic, Turathi Electric is vibrant, fruity, and unmistakably modern. The opening of pear, mandarin orange, pink grapefruit, and bergamot is a multi-layered citrus-fruity explosion of immediate freshness.
The heart of orange blossom, cedarwood, and apple develops into a clean, slightly floral-woody combination with apple adding a fresh-fruity brightness and cedarwood providing clean structure. The base of musk, vanilla, and amber provides a warm, soft, lasting foundation — vanilla and amber giving Turathi Electric more warmth than a conventional fresh fragrance. At ₹3,290 for 90ml, it is excellent value for a 2025 Afnan release.
Fragrance Pyramid
Opening
Top Notes
- Pear
- Mandarin Orange
- Pink Grapefruit
- Bergamot
The Heart
Middle Notes
- Orange Blossom
- Cedarwood
- Apple
The Trail
Base Notes
- Musk
- Vanilla
- Amber
Scent Profile
Best Worn For
Daily & Summer
Vibrant and fresh — the most energising Turathi for warm weather daily wear
Office & Professional
Clean and modern — an impeccable unisex professional signature
All Seasons
The pear-grapefruit-amber balance is genuinely year-round versatile
Who Is This For
For those who carry tradition and electricity in equal measure.
Turathi Electric is for those who love fresh, fruity-citrus fragrances with warm amber depth. Fans of Dior Sauvage, Jo Malone Pear & Freesia, or Afnan Turathi Blue will find Electric delivers comparable vibrant modern freshness as a 2025 release.
How It Compares
Turathi Electric's pear-grapefruit-orange blossom-amber structure is the freshest and most modern in the Turathi collection.
Primary Inspiration
Dior — Sauvage
Afnan
Turathi Blue EDP Men
Afnan
9AM Dive EDP
What Customers Are Saying
Turathi Electric is the most vibrant 2025 Afnan release. The pear-grapefruit-mandarin opening is energising and the orange blossom-apple heart is fresh and distinctive. The vanilla-amber base gives it warmth.
Arjun K.
Verified Purchase · Jun 2026
✓ Verified BuyerFresh, modern and genuinely different from Turathi Blue and Brown. Turathi Electric has its own character — fruity and vibrant with the signature Turathi amber base. Great value at Rs.3,290.
Vikram R.
Verified Purchase · May 2026
✓ Verified BuyerHow To Wear It
01
Pulse Points
Wrists, neck and inner elbows — body heat activates and projects the scent
02
Don't Rub
Spray and let it settle — rubbing breaks the molecular structure of top notes
03
Layer on Fabric
A light spray on your collar amplifies projection and longevity significantly
Explore More Afnan
Afnan Turathi Blue EDP Men
The classic Turathi companion — Electric for fruity-vibrant 2025 energy, Blue for clean bergamot-amber daily wear.
Shop NowAfnan 9AM Dive EDP
Another fresh modern Afnan — Electric for pear-grapefruit fruity, Dive for mint-incense-cedar sharp.
Shop NowGifting Guidance
A fresh, vibrant gift — the newest Turathi for 2025.
Afnan Turathi Electric is the most modern and vibrant fragrance in the Turathi range — a fresh, impressive gift from the 2025 collection. Ships pan-India from FridayCharm.
Frequently Asked Questions
What does Turathi Electric smell like?
Opens with pear, mandarin orange, pink grapefruit and bergamot — vibrant and fresh. Heart of orange blossom, cedarwood and apple. Base of musk, vanilla and amber — warm and lasting.
How is Turathi Electric different from Turathi Blue?
Turathi Blue opens with bergamot-mandarin and is a cleaner, more classic fresh masculine. Turathi Electric opens with pear-grapefruit-mandarin and is fruitier, more vibrant and more unisex — the 2025 evolution of the Turathi character.
How long does Turathi Electric last?
Expect 7–9 hours with moderate projection. The musk-vanilla-amber base gives it solid daily longevity.
Is Turathi Electric suitable for Indian summers?
Yes — it is one of the most suitable Afnan fragrances for warm Indian weather. The pear-grapefruit opening is particularly refreshing in heat and the light vanilla-amber base keeps it from feeling heavy.
About Afnan Perfumes
Afnan Perfumes is a globally celebrated UAE fragrance house founded in 2007 by Imran Fazlani — a perfumer, entrepreneur, and the creative nose behind every Afnan creation. Built on the belief that fragrance should be expressive, memorable, and unafraid, Afnan has grown from direct retail roots in the UAE to a presence in over 120 countries worldwide. Every fragrance is produced in Afnan's own in-house facility in the UAE, giving the brand full control over formulation, quality assurance, and the distinctive performance that has made it a global favourite. Masterfully bridging Arabic aromatic tradition with contemporary accords, Afnan's collections — 9AM/9PM, Supremacy, Turathi, Rare, Historic, Portrait, Bouquet and Kiaana — offer genuine luxury at accessible prices. FridayCharm is proud to stock Afnan in India. All products are 100% authentic with pan-India free delivery.
1. Are the product genuine?
All our products are sourced from the brand or the distributors of the brand. Also the average expriry date of all our products would be between 2 to 3 years.
2. Can the products be returned?
Yes you can return the product if there is any manufactuiring defect or any in transit damage, due to courier handling.
For the same you have to notify us within 48 hrs of receiving the shipment. Besides these perfumes cannot be returned as they are personal care items.
3. Is Cash On Delivery available?
Yes we have COD (Cash On Delivery) service to most pin codes in India.
For all COD orders there is a verification of pinched done before shipping the product.
For more queries, please write to us from the below tab.
4.How to use the Perfume ?
Open the cap of the perfume bottle. Hold the bottle upright and 10 cm away from your body. Spray on your chest, armpits, and neck to smell good all day. Avoid the eye area while applying.
5.Expiry / Shelf Life of the Perfume?
In General, Perfume dont have an expiry date, From the 1st time its Sprayed, from that time to 36-48 Months (3-4 years) is the general Shelf life (mentioned below every perfume Bottle/box) of the fragrance, Even after that they dont expire if they are stored properly in a cool and dry place.