Blog Post

Why does your perfume smell amazing indoors but completely different outside? Discover the real science behind temperature, humidity, airflow, skin chemistry, and sunlight that change how your fragrance performs.

Proven, science-informed tips to make any perfume last all day — from choosing the right concentration to skin prep, application technique and storage. Expert, easy advice for men, women and unisex wearers.

Discover proven tips to make your favorite perfumes last longer – from proper storage and application tricks to choosing rich base notes. Learn how to layer scents, avoid common mistakes, and pick the right fragrance for every occasion. We debunk myths and highlight essential precautions, all backed by expert advice to help you get the most from every perfume spray.