Blog Post

Top 15 perfumes Bollywood celebrities wear — discover which fragrances stars like Shah Rukh, Deepika, Ranveer and more choose, why they work and how to get their signature aura.

Why does your perfume smell amazing indoors but completely different outside? Discover the real science behind temperature, humidity, airflow, skin chemistry, and sunlight that change how your fragrance performs.

Proven, science-informed tips to make any perfume last all day — from choosing the right concentration to skin prep, application technique and storage. Expert, easy advice for men, women and unisex wearers.

Discover 11 skin scents — subtle perfumes that blend with your chemistry and make you smell like you, only better. Picks, how-to wear tips, and why the trend matters.

Say goodbye to one-signature-scent thinking. Learn how a curated fragrance wardrobe — fresh, warm, bold, and intimate — helps you smell right for every moment. Suggestions and picks available at FridayCharm.com.