Blog Post

Why does your perfume smell amazing indoors but completely different outside? Discover the real science behind temperature, humidity, airflow, skin chemistry, and sunlight that change how your fragrance performs.

Choosing the right perfume goes beyond personal preference — it depends on your skin type. Dry, oily, normal, and sensitive skin each react differently to fragrance molecules. This guide breaks down the science of skin chemistry and helps you pick perfumes that last longer, project better, and smell truly personalized.

Proven, science-informed tips to make any perfume last all day — from choosing the right concentration to skin prep, application technique and storage. Expert, easy advice for men, women and unisex wearers.

Learn how the right perfume can improve your mood, confidence, memory, and more. Explore scent science and top fragrance tips.